Inspired by 90’s punk and country glam Kalie’s branding is a seamless expression of her voice as a songwriter and performer. I wanted to create a visual foundation accessible for the management team to utilize and implement indefinitely. Her brand symbol, the skull with hearts is adaptable and memorable while the word mark is bold, legible and full of character using mixed weights as a nod to old “wanted” poster or a woodcut block. We also worked together to create single art, cd packaging, an icon set, and merchandise. Photographer: Cathrine Powell Edits/Texture by me